Bird & Feather is a hair care brand that celebrates beauty, grace, and confidence. Its identity reflects softness and movement, as the feathers symbolize lightness and the peacock expresses feminine beauty and individuality. The logo began with elegant explorations of its initials, then shifted into illustrative peacock concepts that tied directly to hair care. The final design unites the feminine form with a peacock and its feathers in a well refined figure-ground composition, that captures elegance, weightlessness, and empowered self-expression through caring for one’s hair.